La Rosa Chicken & Grill
La Rosa was founded on July 5, 1994 by Vincenzo Pugliese in Marlboro, New Jersey.
Being an avid health and fitness enthusiast, Vincenzo’s dream was to start a restaurant that would not only offer a casual and friendly atmosphere, but also serve old-world recipes made with only the freshest of ingredients.
Word quickly spread, and people couldn’t get enough of La Rosa’s signature rotisserie chicken and homemade side dishes. Vincenzo’s idea slowly and steadily grew from one to six successful locations across New Jersey.
To maintain the quality of the food and consistency of taste, La Rosa established a central commissary in its Tinton Falls location to keep store-level food preparations at a minimum and to help to maintain food costs.
Prospective buyers clamored to own their own La Rosa Chicken & Grill, but it wasn’t until 2016 that Vincenzo sold his first franchise in Staten Island after he created a system – a blueprint, if you will – that seamlessly helps franchisees successfully run their own La Rosa Chicken & Grill.
La Rosa is now a multi-franchise food chain with 13 restaurants operating across New Jersey, New York & Florida.
CEO / Founder
Vincenzo Pugliese, Founder & CEO of La Rosa Chicken $ Grill, was born in Brooklyn, New York into an Italian family of self-made entrepreneurs.
Instilled with the family values of honesty and hard work, Vincenzo’s restaurant background and his personal commitment to health and fitness, he used his savings to start a brand that offered food using only the freshest and healthiest ingredients.
La Rosa Chicken & Grill opened its doors July 5th, 1994 in Marlboro, New Jersey. Today the successful food chain has 13 restaurants across New Jersey, New York & Florida.
Vincenzo Pugliese firmly believes in paying his success forward, and in the near future hopes to start a foundation to help underprivileged and disabled children he has closely interacted with on his spiritual journey across India.
A royally-anointed celebrity chef who has cooked in the White House and owned several restaurants across the United Kingdom, Kuldeep brings his well-honed culinary skills, entrepreneurial experience and spiritual guidance to La Rosa, leading it on its path to success. Fondly known as “Mak,” Kuldeep monitors and mentors every department at La Rosa.
As a results-oriented manager with a broad spectrum of experience in the manufacturing and food service industries, Keith uses his more than 25 years of experience to direct and manage all aspects of operations at La Rosa, and successfully motivates his team towards peak performance.
Vikram combines his experience in the food and beverage industry with more than 15 years of experience in the advertising/media industry to successfully brand and enhance the La Rosa image. His responsibilities include consumer & franchise facing advertising, in-store branding, digital marketing design and strategy.
An ex account rep from the Wine Industry, Jessica uses her organizational skills to make sure everything is synchronised at the La Rosa HeadQuarters. Handling accounts, payroll, vendor & client communication. Jessica is the chief support for La Rosa Headquarters.
Quality Assurance Manager
Food became a way of life for this former sea man from Monte di Procida, a province of Naples, Italy. After coming to America, Lazzaro landed his first job at La Rosa, working his way up the ladder to become executive commissary chef. He has enhanced the taste of the food at La Rosa and has been an integral support to build, maintain and operate the commissary. He now monitors food preparation & assembly processes across La Rosa.
A graduate of Johnson and Wales University, Chris utilizes more than 13 years of experience in fast-casual restaurants, hotels and contract food service to achieve the highest level of customer satisfaction – all while growing the La Rosa brand into a national franchise and coaching his teams to success.
La Rosa Chicken & Grill
(New Jersey: Berkeley Heights, Freehold, Madison, Manalapan, Marlboro, Monroe, Sea Girt, Tinton Falls, Wayne. New York: Guyon Avenue, Staten Island, Richmond Valley, Staten Island, Victory Boulevard, Staten Island)